Advertising

GoPhillyGo

GoPhillyGo is a software mapping project from the Philadelphia-area nonprofit Clean Air Council. The app enables the user to get real-time directions to anywhere without a care within a 30-mile radius of downtown Philadelphia.

Initially helped write and place print ads. Clean Air Council then asked to focus attention on pay-per-click ads in May 2016.

Provided the client real and specific results in ad analytics. These reports proved invaluable in extending funding from grant sponsors.

Banner Ads

  • Client needed to meet a goal of 1,000 Android app downloads in less than a year to secure continued funding.

  • Collaborated with graphic designer to produce several banner ad concepts.

  • Placed ads and monitored small budget with Google AdWords.

  • Client met download goal. Most acquisitions came from these Google AdWords campaigns.

YouTube Ads

  • Used Google AdWords to supplement app download campaign and bring awareness to client’s YouTube channel.

  • Wrote ad script for voice talent to use.

Facebook Ads

  • Conceptualized fully realized Facebook ad campaigns both to bring traffic to client’s website and provide strategic engagement.

  • Spit tested ad copy to obtain optimal results.

  • Efforts resulted in more than 34,000 website visits.

  • Sometimes called to write and place ads at the last minute, on long weekends and holiday weekends.

Print Ads

  • Collaborated with graphic designer for awareness campaign. Brainstormed to refine ad copy.

  • Contacted local sustainability magazines for placement like Grid Magazine, a magazine popular with the app’s target of young urbanist professionals, beginning in 2015.

  • Negotiated multiple buys with lowest price per multiple months’ placements.

Out-Of-Home Ads

  • Complemented print awareness campaign with OOH advertisement placing.

  • Contacted partner for SEPTA advertising placement to place ads on trains, buses and station billboard spaces.

  • Renegotiated large portion of contract after all SEPTA regional rail trains were temporarily taken out of circulation for repairs in Summer 2016.