Website Content

A+L Development

A + L Development is a web & software development firm located in Fishtown, Philadelphia, offering businesses custom websites and applications.

Involvement beginning in 2019 demonstrates B2B messaging concerns for explaining the company’s audience of companies and corporations. The audience is looking for more information about a sticky tech problem. Content written suggests why A + L is the best developer to solve this problem. 

Sell Sheets

  • First job with the company involved bottom-of-the-sales-funnel sell sheets.

  • Wrote case studies and broke down complex IT concepts for WordPress migration and the Internet of Things.

  • Client provides these sell sheets to prospective customers.

Blog Posts

  • After initial sell sheet project, crafted blog pieces concerning case studies or explaining new technological trends.

  • These trends included WordPress migration, voice search and SEO rankings.

  • When items were not specifically written, edited and consulted for content the company already wrote.

 

Gribbin Strategic

Ed Gribbin, a renowned consultant for fitting and sizing in the apparel industry, started a new venture in 2018 called Gribbin Strategic. The goal of sole proprietorship was to leverage Mr. Gribbin’s expertise and connections to respond quickly to urgent sizing needs of apparel companies.

Mr. Gribbin required his new website to reiterate his position as a thought leader for a B2B audience of executives and decision makers within the apparel industry.

  • Wrote content and edited information given content for the “About” page.

  • Reviewed upcoming appearances and speaking engagements to populate Gribbin Strategic’s extensive events calendar.

 

Castor Materials

Castor Materials is one of the Delaware Valley’s leading concrete suppliers.

Hired through client A + L Development to provide all the written content for the company’s new website. The bulk of the writing for this project would need to take place in January 2017 for a February 2017 launch.

  • Researched the process of laying concrete as well as Castor Materials’ business model. The company provides both on-site mixing services and wholesale products.

  • Wrote captions for its recent marquee projects as well as the company’s product inventory for its audience of contractors and building professionals.